How Effective is your Online Marketing?
Transforming Small Business Into Big Business
DIGITAL MARKETING SOLUTIONS
Stay Ahead of Your Competition
At WebsiteGo, we offer digital marketing solutions custom tailored to fit your business goals, products and services. While know that marketing is not one size fits all and that not every business has the same requirements or strategy to achieve success, internet marketing starts with these 5 basic strategies.
On-page and Off-page Optimization
Sometimes referred to as a SERP (search engine page result) by agency professionals, getting listed on top of page one on a Google search page is the holy grail for small business. It means credibility, establishment, and visibility. And let’s face it, people are not often going to move much past page 1 or 2 to find what they are looking for. You can use a paid ad to get to the top, but for many consumers and potential clients, a paid ad at the very top of a search does not carry the same weight as an organic or local ad listing (see the anatomy of a Google page search).
Google My Business, Keywords & Content
Creating and updating your business listing on Google My Business and Bing Places is a critical step in optimizing your business for search results. We help you create and manage your local profile pages to maximize your search engine page results and increase local traffic to your website
Local Business Listings help establish your local business online. Getting these listings on the top (highest authority) business directories, referred to as “citation building” is easy with the WebsiteGo business listing service.
Reviews & Testimonials
If you are online, people are probably reading reviews about your business. On the internet, whether on PCs, tablets, smartphones, and even car navigation systems, customers are making choices about your business based on the reviews they see almost everywhere on Google, Facebook, Yelp, etc. So the customers you do see, and the ones that you don’t, have all probably made a decision about your business.
Pay Per Click (PPC) Advertising
While the basics of pay-per-click advertising are simple, paid search management on Google Ads, Bing Ads, or Yelp can be anything but. PPC advertising is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. Many small businesses do not have the resources to devote the time and effort required to stay on top of updates and development to these complicated ad platfoms, and are missing valuable opportunities to grow their business through PPC.
Guest Posts, Link-building & Media
Guest posting is one of the easiest ways to get high authority, natural links to your site that will help you get more traffic to your website. We create high quality content to post to relevant blog sources with high authority backlinks that will increase your visibility on the internet.
And don’t forget to take advantage of local media to get your local backlinks.
Our Services Include
Understanding your target market and how they are searching for your content will determine which strategic keywords to target in your website’s content, and how to craft it to win over users and search engines.
With up to the minute reporting, you can instantly spot trends to determine how your business is performing. Compare this month to last month or the same period last year with a single click. Use filters, segments and automatic trend lines.
An analysis of the competition in SEO involves researching the links, keywords and content of the similar businesses in your market, in order to reverse-engineer the most successful elements of these tactics and improve your strategy.
Acquiring hyperlinks from other websites to your own can be one of the most valuable (and challenging) tactics in SEO. These links not only help build relationships and your brand, but are a key signal that search engines use to determine rankings.
After the implementation of effective target keywords and content creation, this is the process of developing the technical aspects of SEO, including title tags, meta description, appropriate HTML markup, responsive mobile design, etc.
As your marketing partner, we work with you in the ongoing process of setting goals and managing your budget. We work every day to demonstrate our expertise through results, while providing detailed project tracking and reporting.