Social Media Marketing


Why does your business need Social Media?

The information age has forever changed the way people do business. It has revolutionized how customers and the and prospects interact with businesses. The ease of access to and the sheer amount of information online has made marketing easier, but also in many ways, more complex.

By now most people are aware of Social Media on some level. But, in case you’ve managed to avoid the internet for the past 10 years – in a nutshell, Social Media is a set of websites and applications that allow users to create and share content, engage, and participate in an online network). But m any business owners  may not be aware of how to use a Facebook or Twitter account to properly engage and inform their customers and generate business.


Social Media Platforms

These are the basic Social Media platforms that can you can create a free account for, and can make an immediate impact on your business.

Facebook icon

The largest social media platform with over 2 billion users, a 60/40% male to female ratio and 65% are thirty-five years old or older. Over 3/4 of Facebook users are likely to make product decisions based on their advertising platform.

Linked Icon

LinkedIn has more than 670 million users. More than 50% of their users are male and 38% are in the 25 - 34 year old bracket. LinkedIn boasts of 90 million users who are senior-level influencers.

Twitter icon

More than 330 million users with more than 60% of its users and 38% of 18 to 29-year-olds use the platform. Twitter has proven to be a strong customer service tool for many brands.

Instagram Icon

The most popular photo and video sharing site with 1 billion users. More than 40% of its users are female and more than 70% of 13 to 17 years old use the app. Instagram has higher reach and engagements than other social media networks.

YouTube icon

The world’s largest video sharing platform with 1.9 billion users, YouTube is technically the 2nd largest Search Engine. Video blogging is often the most effective content to both create buzz and convert to sales.

Pintrest icon

With over 250 million users, approximately 80% of their users are female and 35% are in the 30 to 49 year old bracket. It generates as much as 400% more revenue per click compared to Twitter.

How Social Media can benefit your business

From start to finish, social media should be an integral part of your brand’s growth. Your business should consider how you can integrate social media into your marketing and sales efforts. Here are a few of the many benefits of active Social Media platforms that you should consider.
Create Brand
Even before your store opens or your product launches, create buzz through social media announcements.
Brand Identity
Consumers trust brand names that they are familiar with. Introduce your business name through repeat exposure.
Brand Authority
Share industry insights of your business specialty and demonstrate your expertise to your potential customers.
New Business
Online sales, calls, registrations or clicks – social media is one of the most an effective venues to generate conversions.
Create Brand
Even before your store opens or your product launches, create buzz through social media announcements.
Social Media channels encourage awareness of Involvement and charitable giving to local establishments in their communities.
Humanize and personalize your company by encouraging interaction with your employees and customers.
Partner with
Repost relevant content referenced or posted by individuals or entities with high authority or expertise to add trust and credibility.
Keep Tabs on the Competition
Following, "liking" and monitoring competitor Social Media accounts will allow you to learn about competitor positioning, price comparison, specials and events.
Increase SEO
Often times business listing on Social Media Channels will appear higher in search engine page results than business web pages or blogs.

Working with the Right Team

Your business should approach social media as an important part of  your growth strategy. Like any other marketing channel, it requires an expert to strategize, publish and engage with your community, prospects and customers.

Make sure your social media manager understands and has a good grasp of your brand. More importantly, they must know your business goals and social media goals. Trust the experts at WebsiteGo to take your digital marketing on social platforms to the next level.

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